The 1967 Bronco retained the launch-year compact chassis and its three body styles: U13 Roadster, U14 Pickup and U15 Wagon. Ford changed the Half Cab's marketing name from Sports Utility to Pickup while retaining its U14 series identity.
The important newcomer was the Sport package, initially a Wagon-focused cosmetic option with chrome trim, wheel covers and red-painted grille lettering. Equipment evolved during the early Bronco years, so a particular vehicle should be checked against its data plate, original specification material and installed components.
Why it matters
1967 showed the original Bronco beginning to broaden its appeal: the hard-working three-body layout stayed intact, while Sport introduced style and trim as a second reason to buy.
What this page covers
Market: United States; first-generation Bronco. Period equipment availability can vary by production timing.
Body styles: U13 Roadster; U14 Pickup; U15 Wagon
What changed for this year
- Sports Utility became Pickup
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Ford renamed the U14 Half Cab/Sports Utility body as Pickup for 1967; the U14 series code continued unchanged.
- Sport package introduced
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Ford introduced the Sport package as a cosmetic Wagon option, including chrome trim, wheel covers and red-painted grille lettering.
- Early safety running changes
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Variable-speed wipers, dual master-cylinder brakes, self-adjusting brakes and backup lights were phased in across 1967-68. Available research does not resolve every feature to a universal 1967 build date.
Inspect the actual vehicle rather than treating this as a single all-1967 specification.
Models and trims
- Roadster (U13)
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Open-body Roadster remained available for its second of three model years.
- Pickup (U14)
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The former Sports Utility Half Cab used a short steel roof and pickup-style rear section; Ford's new name did not change its series code.
- Wagon (U15)
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The steel-roof Wagon remained the volume body style and was the initial home for the new Sport package.
Engines and transmissions
- 170-cubic-inch inline six
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Ford continued the 170 six as the standard engine.
- 289-cubic-inch V8
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The 289 V8 remained optional, paired with the Bronco's manual-transmission/four-wheel-drive formula.
- Driveline
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The factory literature documents the early Bronco's three-speed manual and Dana 20 transfer case; no automatic was offered in 1967.
Capability and specifications
- Wheelbase
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The compact Bronco chassis retained its 92-inch wheelbase.
- Production
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Published historical totals identify 10,930 Wagons, 2,602 Pickups and 698 Roadsters for 14,230 1967 Broncos.
- Assembly
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First-generation Bronco production is documented at Ford's Michigan Truck Plant in Wayne, Michigan.
Colors and interiors
- Factory colors and trim
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Ford's 1967 brochure is the controlling source for original color and equipment combinations. Data-plate verification matters because repainting and trim changes are common.
- Sport appearance
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Sport's chrome, wheel-cover and grille-lettering details distinguish it from a plain Wagon, but survivor modifications require documentation before assigning original-package value.
Options and packages
- Sport Package
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Sport added a more decorative Wagon presentation without changing the underlying chassis or body-series code.
- Configuration verification
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Period options should be confirmed from original literature and the vehicle's evidence; later early-Bronco packages must not be backdated to 1967.
Safety and recalls
- Vintage inspection
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1967 predates modern crash ratings and airbags. Brakes, steering, tires, belts, fuel plumbing and corrosion deserve a hands-on inspection by a qualified vintage-4x4 specialist.
- Modern lookup limitation
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Do not interpret a modern recall search as a completeness or safety score for a 1967 Bronco; inspect preservation and documented upgrades vehicle by vehicle.
Owner and buyer notes
- Read the U-series code
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U13, U14 and U15 denote Roadster, Pickup and Wagon series, respectively—not a shared chassis code.
- Authenticate Sport carefully
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A Sport claim needs period-correct trim plus data-plate/original-document support. Decorative parts are easier to change than frame and series identity.
- Check the body style
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Roadster numbers were already small in 1967, but production rarity alone does not establish originality or condition.
Stories from this year
- The beginning of Bronco style
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Sport was the first step from a single utilitarian offering toward recognizable trim personalities. It began as a Wagon appearance package, years before Ford turned Sport into a standalone model.
See something missing or wrong? Send a correction or source.